THE CONCEPT OF BIG DATA

What is Big Data?

Big data is a set of historical information that is used and owned by a business company to learn the business preference and business behavior.

The Big Data Explained….

According to the Laney (2001) the big data is a big data or information that gathers the significant databases, data warehouses, data stores and data marts for analytical purpose as well as documenting them on application portfolios, organization charts and manuals of procedures and it is an outcome of rising and promising e-commerce. The big data consists of 3 volumes, and they are as follows;

1.Data Volume. It refers to the channels of e-commerce and it is to obtain the data of personal or individual transaction and when the data volume has an increase it will be taken care of by purchase additional online storage.

2.Data Velocity. It refers to the interactions of the buyers or customers and it is well known as POI (Point Of Interaction). Data velocity is seen as natural bandwidth and protocol issues.

3.Data Variety. It refers to the data management and how the structure of management works accordingly within the system

Also, as Akter & Wamba (2016) explained that the concept of big data is about analyzing quantitative resources in relation to the making of the business and it has 1 additional volume, which is veracity, referring to sorting out irrelevant data to obtain the good and significant data.

In addition to the big data concept, Zhao et al(2015) stated that big is data is based on mode of financing and it is seen as sorting out some irrelevant data through cloud computing and data system collectively.

That is how big data explained and to conclude, every modern e-commerce business relies on big data otherwise they would not have got a recognition in the e-marketplace.

  

REFERENCES

Akter, S & Wamba, SF 2016, ‘Big data analytics in E-commerce: a systematic review and agenda for future research’, Electronic Markets, Vol.26, pp.173-194, Viewed 18 September 2018, Springer Link

Laney, D 2001, Application Delivery Strategies, Tech Republic,

https://blogs.gartner.com/doug-laney/files/2012/01/ad949-3D-Data-Management-Controlling-Data-Volume-Velocity-and-Variety.pdf

Yi, Z, Li, D, Liqiang, P & Chuanxi, Q 2015, ‘Cooperation or competition: An evolutionary game study between commercial banks and big data-based E-commerce financial institutions in China’, Discrete Dynamics in Nature and Society, Vol.2015, pp.8, Viewed 18 September 2018, Hindawi.

SOCIAL MEDIA TACTICS FOR SPORTING GEAR ONLINE SHOP

Thanks to the online shop, now we do not have to get off our couch to shop, just one click and we get everything and anything we want. Furthermore, an online shop needs strategies to succeed in competing within the e-marketplace circle, especially the sporting gear online shop. There some perfect strategies for the sporting gear online shop to compete smoothly, they are;

1.Digital Marketing

                  

Since it is a form of online shop, digital marketing is one of many ways to market the products through internet. Furthermore, As Ryan & Jones (2012a) discovered that through digital marketing and by considering the needs of online customer needs, building the digital digital foundation, knowing the 4ps and the marketplace can literally be a good task to the sporting good online shop as their customers are looking for the sporting needs.

2.CRM (Customer Relationship Management)

CRM is one of the common elements in business and by incorporating a good customer relationship management the shop can go huge and well-recognised. The CRM being defined here is the CRM on internet and as Kang & Kim (2017) explained the customers who are within the moving circle and tend to socialize on social media, whereas the social media has become focused on the customers themselves and influenced by them as well is incorporated by CRM. Hence, the good E-CRM management is needed at this point.

3.Website Intelligence

In order for the shop to know how well they do business on internet, they may need to have a good website intelligence that engages and documents analytics and other data. As Ryan & Jones (2012b) a good website intelligence of successful business always does these methods of it and they are information of website analytics on customers, webserver logs, page tagging and hosted solutions and augmenting information with cookies.

4.E-Mail Marketing

E-mail marketing may be one of the effective and simple ways to promote and market the products. By sending an E-mail of discounts and promo to customers, the shop will get a recognition. As Ryan & Jones (2012c) stated that E-mail marketing is a sharp yet simple marketing form and it is cost-friendly and will have a good impact on ROI (Return on Investment). The shop should have a good management of E-mail marketing as every online store uses E-mail marketing as its forefront strategy.

5.Social Media and Customer Engagement

Social media is the main foundation of every online shop and customer is its asset. Speaking of the social media and customer engagement, the sporting gear online shop can get more customers to its social media by attracting them, as Ryan & Jones (2012d) discovered that a online business can get its customers to engage by showcasing the business particular sector, provide them some valuable information and perfect the experience of customers. Moreover, the shop should make its social media an insight rather than a brand promotion base.

REFERENCES

Kang, JY & Kim, J 2017, ‘Online customer relationship marketing ractics through social media and perceived customer retention orientation of the green retailer’, Journal of Fashion Marketing and Management: An International Journal, Vol. 21, pp.298-316, Viewed 18 September 2018, Emerald Insight.

Ryan, D & Jones, C 2012, Understanding digital marketing: Marketing strategies for engaging in digital generation, Ebook Central, Viewed 18 September 2018, Proquest.

GAKI NO TSUKAI (NO LAUGHING GAME) AND ITS E-CRM

Honestly, I do not really follow Australian tv shows (any tv shows in particular) because I think they are a bit tedious and tend to have a repetitive story :p. Yet, there is a Japanese comedy tv show that interests me called ‘Gaki No Tsukai’ (English: no laughing game). The show went huge in mid and late 90s and has been my longtime favorite tv show due to its distinctive contents (where everybody has to hold their laughter when something temptingly hilarious is happening).

CRM is a Customer Relationship Management. As internet has taken over our everyday life, CRM has become E-CRM Every business has its own enterprise. Today’s tv shows also have their own distinct CRM and so does my favorite tv show ‘Gaki No Tsukai’. Furthermore, its website is really interactive and helpful and As seen on its fan and official website (www.teamgaki.com) there are number of features that can help the customers or fans engage with the due to it has a huge fan base.

1.getting a membership and news and mailing list

For instance, by becoming a member of the website, a fan can sign up for a free membership to get direct involvement towards the website and if a fan wants to be subscribed to get news and mailing list, they can sign up on newsletter of the website themselves so that both news and mailing list will be sent to their e-mails. This monthly news list can be seen as marketing and notification tool respectively.

2.contact us service

When it come to customer relationship, it also means customer interaction. The website has contact us features for fans and customers and by attaching e-mail, name, subject a customer or fan can voice their direct words or opinion and get their feedback within hours or days.

 3.social media friendly

Also, the there are facebook and twitter pages featured on the website, if a fan happens to be a facebook user or twitter user, they may spend most of their online life on facebook or twitter. Therefore, the website has two direct links of facebook and twitte so that the facebook user can like the page and the twitter user can follow the page,

4.donation and support

due to the website being independent and dedicated to the fans of Gaki No Tsukai, The website has donation support link in its main page as another form of interacting to its loyal and hardcore fans.

Despite these all are the elements of E-CRM of Gaki No Tsukai, but in my personal opinion, the Gaki No Tsukai website is the biggest activity of its E-CRM as it connects the fans and showcases the news and updates on the show.

Anyways, here are some hilariously hilarious footages of gaki no tsukai :P :