GAKI NO TSUKAI (NO LAUGHING GAME) AND ITS E-CRM

Honestly, I do not really follow Australian tv shows (any tv shows in particular) because I think they are a bit tedious and tend to have a repetitive story :p. Yet, there is a Japanese comedy tv show that interests me called ‘Gaki No Tsukai’ (English: no laughing game). The show went huge in mid and late 90s and has been my longtime favorite tv show due to its distinctive contents (where everybody has to hold their laughter when something temptingly hilarious is happening).

CRM is a Customer Relationship Management. As internet has taken over our everyday life, CRM has become E-CRM Every business has its own enterprise. Today’s tv shows also have their own distinct CRM and so does my favorite tv show ‘Gaki No Tsukai’. Furthermore, its website is really interactive and helpful and As seen on its fan and official website (www.teamgaki.com) there are number of features that can help the customers or fans engage with the due to it has a huge fan base.

1.getting a membership and news and mailing list

For instance, by becoming a member of the website, a fan can sign up for a free membership to get direct involvement towards the website and if a fan wants to be subscribed to get news and mailing list, they can sign up on newsletter of the website themselves so that both news and mailing list will be sent to their e-mails. This monthly news list can be seen as marketing and notification tool respectively.

2.contact us service

When it come to customer relationship, it also means customer interaction. The website has contact us features for fans and customers and by attaching e-mail, name, subject a customer or fan can voice their direct words or opinion and get their feedback within hours or days.

 3.social media friendly

Also, the there are facebook and twitter pages featured on the website, if a fan happens to be a facebook user or twitter user, they may spend most of their online life on facebook or twitter. Therefore, the website has two direct links of facebook and twitte so that the facebook user can like the page and the twitter user can follow the page,

4.donation and support

due to the website being independent and dedicated to the fans of Gaki No Tsukai, The website has donation support link in its main page as another form of interacting to its loyal and hardcore fans.

Despite these all are the elements of E-CRM of Gaki No Tsukai, but in my personal opinion, the Gaki No Tsukai website is the biggest activity of its E-CRM as it connects the fans and showcases the news and updates on the show.

Anyways, here are some hilariously hilarious footages of gaki no tsukai :P :