INSTAGRAM’S STUNNING APPARATUS

INTRO

These days there are multiple streaming sites on internet, say Youtube, Vimeo, Daily Motion and even Facebook. Yet, they have become too mainstream to look into. Since the arise and use of social media have become common amongst internet users especially those who are smartphone junkies, Instagram has been in their favor when it comes to online and internet lifestyle. Instagram was first introduced back in 2010 and it had just popular become popular in hours after the first launch of it. When it was first introduced and launched, it was just some photo and video sharing medium. In addition, the previous video feature only allowed the users’ video up to 10 seconds. Today, Instagram has launched its own latest video streaming called ‘IG TV’ or Instragram TV.

ABOUT IG TV & ITS PRIVILEGES…

IG TV was first unveiled this year. It is one of Instagram’s plans to tackle and compete the influence of Youtube as the internet’s biggest online video streaming. Moreover, the previous instagram video duration was limited to only 10 seconds, IG TV is the different story. It allows the users to post a video up to 10 minutes and 60 minutes if your Instagram account is a business account or you are a popular figure or social media influencer. To most Instagram users especially businessmen and social media influencers, IG TV seems promising due to its effectiveness and rapid click and it is more than just meets the eye so that their followers do not have to jump onto another video streaming website such as Youtube when their content or video out. Certainly, it fulfills 4 of 4cs Framework, such as convenience (since the users or followers do not have to branch offIinstagram to watch longer videos from their favorite social media influencers and creators), customer needs and wants (most of instagram users had always wanted to post a longer video especially me as long time Instagram user), cost to the customer (the IG TV is basically a free service of Instagram so there is no penny wasted to post a video onto IG TV or watch a video on it) and promotion (basically, everybody is entitled to the promotion benefits on their IG TV channel, they can also receive a notification from Instagram as a direct communication through their IG TV). Clearly, IG TV is seen as instagram’s extended product but from my point of view it can also be seen as instagram’s core product as well as online value creation whereas the video posting is delivered digitally through its own platform without depending on third party streaming site such as youtube,