SOCIAL MEDIA TACTICS FOR SPORTING GEAR ONLINE SHOP

Thanks to the online shop, now we do not have to get off our couch to shop, just one click and we get everything and anything we want. Furthermore, an online shop needs strategies to succeed in competing within the e-marketplace circle, especially the sporting gear online shop. There some perfect strategies for the sporting gear online shop to compete smoothly, they are;

1.Digital Marketing

                  

Since it is a form of online shop, digital marketing is one of many ways to market the products through internet. Furthermore, As Ryan & Jones (2012a) discovered that through digital marketing and by considering the needs of online customer needs, building the digital digital foundation, knowing the 4ps and the marketplace can literally be a good task to the sporting good online shop as their customers are looking for the sporting needs.

2.CRM (Customer Relationship Management)

CRM is one of the common elements in business and by incorporating a good customer relationship management the shop can go huge and well-recognised. The CRM being defined here is the CRM on internet and as Kang & Kim (2017) explained the customers who are within the moving circle and tend to socialize on social media, whereas the social media has become focused on the customers themselves and influenced by them as well is incorporated by CRM. Hence, the good E-CRM management is needed at this point.

3.Website Intelligence

In order for the shop to know how well they do business on internet, they may need to have a good website intelligence that engages and documents analytics and other data. As Ryan & Jones (2012b) a good website intelligence of successful business always does these methods of it and they are information of website analytics on customers, webserver logs, page tagging and hosted solutions and augmenting information with cookies.

4.E-Mail Marketing

E-mail marketing may be one of the effective and simple ways to promote and market the products. By sending an E-mail of discounts and promo to customers, the shop will get a recognition. As Ryan & Jones (2012c) stated that E-mail marketing is a sharp yet simple marketing form and it is cost-friendly and will have a good impact on ROI (Return on Investment). The shop should have a good management of E-mail marketing as every online store uses E-mail marketing as its forefront strategy.

5.Social Media and Customer Engagement

Social media is the main foundation of every online shop and customer is its asset. Speaking of the social media and customer engagement, the sporting gear online shop can get more customers to its social media by attracting them, as Ryan & Jones (2012d) discovered that a online business can get its customers to engage by showcasing the business particular sector, provide them some valuable information and perfect the experience of customers. Moreover, the shop should make its social media an insight rather than a brand promotion base.

REFERENCES

Kang, JY & Kim, J 2017, ‘Online customer relationship marketing ractics through social media and perceived customer retention orientation of the green retailer’, Journal of Fashion Marketing and Management: An International Journal, Vol. 21, pp.298-316, Viewed 18 September 2018, Emerald Insight.

Ryan, D & Jones, C 2012, Understanding digital marketing: Marketing strategies for engaging in digital generation, Ebook Central, Viewed 18 September 2018, Proquest.